SquareFace

Facebook just rolled out Facebook Places, their answer to web-based checkin apps. Right away, a few astute bloggers realized the Places logo was a not-so-subtle reference to their main competitor in this space…FourSquare.

My prediction is that Facebook will handle places like they handle most everything else…poorly. However, their 500+ million users will make its adoption skyrocket, and at least for a while, it will dominate the space. But after a while, I think once people get exposed to and educated about check-in services, they’ll end up migrating over to services that have gotten it right.

Update: This strip was featured on The Daily What on 8/24/10. Thanks guys!

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